WHICH? FAKE REVIEWS: Campaign launched during Black Friday to highlight Which? Magazine's role as champion of independent consumer advice.

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PRESS: The Guardian / The Times / Evening Standard / BBC / Huffpost 

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CREDITS: CREATIVES: Matt Tassell / Marc Owens / STRATEGY: Bhavin Pabari / Gilliam Caldwell-Dunn / ACCOUNT MANAGEMENT: Nathan Gainford / Ryan Lacey / Eldar Chen / PRODUCTION: Glen Mcleod / Martin McGinn / CREATIVE DIRECTORS: Nick Rowland / Joseph Ernst