TESCO BANK: The bank that thinks like a supermarket A complete rebrand for Tesco Bank, using simple supermarket values to explain financial services. We carefully selected the brands colour pallet from UK bank notes (pink £50 note / purple £20 note / orange £10 / blue £5 note / etc), making the bank's brand colour, quite literally, the colour of money.

CREDITS: CREATIVES: Laurie Howell / Toby Treyer-Evans / STRATEGY: Tom Lloyd / ACCOUNT MANAGEMENT: David Mannall / Martin Jackson / Manuel Albaladejo / Alex Stollerman / PRODUCTION: Michelle Brough / Rhys Chapman / DIRECTOR: Carl Kleiner / CREATIVE DIRECTORS: Jon Matthews / Joseph Ernst