TESCO BANK: The bank that thinks like a supermarket A complete rebrand for Tesco Bank, using simple supermarket values to explain financial services. We carefully selected the brands colour pallet from UK bank notes (pink £50 note / purple £20 note / blue £5 note / etc) so that the bank's brand colour became, quite literally, the colour of money.

CREDITS: CREATIVES: Laurie Howell / Toby Treyer-Evans / STRATEGY: Tom Lloyd / ACCOUNT MANAGEMENT: David Mannall / Martin Jackson / Manuel Albaladejo / Alex Stollerman / PRODUCTION: Michelle Brough / Rhys Chapman / DIRECTOR: Carl Kleiner / CREATIVE DIRECTORS: Jon Matthews / Joseph Ernst

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